Retailers braced for another poor Christmas

UK Retailers are braced for another poor Christmas this year due to heavy price discounting. Sales in December are likely to exceed last year which was disrupted by recession and heavy snow in the build up to Christmas. However, 2011 is set to be another poor year due to heavy discounting taking place before Christmas Eve as retailers could not risk waiting till Boxing Day to announce their sales.

The growth in customers purchasing their Christmas presents online is also likely to impact the retailers although they can take some respite from the fact that some online companies, including Amazon, failed to deliver their goods before Christmas. The tip is to order your goods online and not leave things to the last minute.